Weleda Firming Face Serum Pomegranate (Active Regeneration) 30ml
A fast-acting strengthening serum for the skin, with nutritious pomegranate juice, a natural radical interceptor.
Increased skin moisture*
Pomegranate Firming Serum is a precious elixir for skin beyond the age of 40. The light gel acts quickly to boost skin’s moisture, while vitamin-rich pomegranate juice firms the skin, reducing wrinkles and providing a perfect cell-renewing preparation for Pomegranate Firming Day or Night Cream.
Antioxidant, protects the skin from free radicals. Intensively moisturising, activates cell renewal, tautens, strengthens and reduces wrinkles. Free from synthetic preservatives, fragrances, colourants, free of raw materials derived from mineral oil.
A symbol of beauty and strength
In many cultures the pomegranate has been familiar for thousands of years. Originating from the ancient Persian Empire, which included modern-day Greece, Turkey, Iran and Iraq, it is still primarily cultivated in the Mediterranean, in the Middle East and India. In these cultures the fruit has been seen as a symbol of beauty, fertility, sensuality and strength since ancient times. The plant itself can reach quite a respectable age – some specimens are over 200 years old. In recent years the fruit of the pomegranate has been re-discovered for cooking and new cosmetics.
Scientifically proven properties
Precious pomegranate seed oil has antioxidant and regenerative properties because of its high content of polyphenols. These naturally-occurring phytochemicals act as an excellent scavenger of free radicals, which are known to be responsible for accelerating ageing in skin and cells. Pomegranate seed oil revitalises skin cells so that the skin is tightened and smoothed in a natural way. Its many positive properties have also recently been confirmed by numerous scientific studies.
Pomegranate’s highly invigorating and revitalising effect on the skin is enhanced because the growth processes of the plant don’t happen consecutively, with recognisable breaks between phases. Instead they flow into each other, overlapping and happening simultaneously – just like our human life phases.
From the age of 40 we benefit most from the positive properties of the pomegranate. At this life stage, we look back on our experience and are able to recognise who we are, and who we are not. But as we grow older our skin changes – its vitality diminishes, the regeneration processes slow down and hardening tendencies can no longer be automatically counter-balanced overnight.